ROI Major

Marketing at Midwestern State University

TX · Bachelor's Degree · CIP 52.14

Apply Now Data: 2026 release

Executive Summary

Graduates with a Marketing degree from Midwestern State University earn a median salary of $60,090 within five years of graduation. Adjusted for the cost of living in TX, this represents a national purchasing power equivalent of $65,244. The degree typically pays for itself in 8.4 years.

Quick Insights

Slow Burn / High Debt Risk

How this degree looks at a glance

A fast read on salary range, break-even speed, living-cost impact, and where graduates from this school usually land.

Salary Ranges

Starting Range

$48,220

Typical Career

$60,090

Top Performers

$75,829

Estimated break-even: 8.4 years.

Debt-to-Income Check

$401

Estimated comfortable monthly loan payment

Typical monthly pay is approximately $5,008. Most students can comfortably afford about a $401 monthly loan payment with this degree.

Comparison Bench

This degree earns 1.5x more than the average US high school graduate and 0.8x more than the average college graduate.

Purchasing Power Context

A dollar in Texas buys what costs $0.92 nationally.

Industry Breadcrumbs

Top industries for bachelor's graduates from this school: Health Care & Social Assistance, Educational Services, Public Administration.

Where Bachelor's Graduates from This School Work

Health Care & Social Assistance 32.3%
Educational Services 21.7%
Public Administration 6.7%

Institution-wide industry mix for graduates, 5 years after graduation. This is not major-specific. Source: Census PSEO Flows.

5-Year Median Salary — National Purchasing Power Equivalent

$65,244

Nominal: $60,090 in Texas (COL 92.1% of national avg) · 8.6% higher purchasing power

10-Year Earnings Curve

Break-Even Timeline

How long until cumulative earnings advantage exceeds total college investment (tuition + opportunity cost vs. entering workforce directly after high school).

8.4 years to break even
Graduation 15 years

Total Investment

$155,168

4yr tuition + 4yr opportunity cost

HS Graduate Baseline

$38,792/yr

BLS 2023 median, HS diploma

View Raw Data: Median Earnings by Year
Timeframe 25th Pct. Median (50th) 75th Pct.
1 Year After Graduation $29,430 $39,747 $51,071
5 Years After Graduation $48,220 $60,090 $75,829
10 Years After Graduation $56,249 $78,233 $110,564

Source: US Census Bureau Post-Secondary Employment Outcomes (PSEO), 2025 release. Earnings shown for Bachelor's degree graduates (all cohorts combined).

How We Calculate Purchasing Power

The median salary of $60,090 is reported by the US Census Bureau's Post-Secondary Employment Outcomes (PSEO) dataset for graduates working in TX, which has a cost-of-living index of 92.1% of the national average.

Formula: Adjusted Salary = Nominal × (1.0 ÷ COL Index)
= $60,090 × (1.0 ÷ 0.9210) = $65,244 National Average equivalent.

COL index source: BLS Regional Consumer Price Index & MIT Living Wage Project, 2023. Full methodology →

Career Verdict

Graduates from the Marketing program at Midwestern State University experience a positive earnings trajectory, with median earnings of $39,747 one year after graduation, increasing to $60,090 after five years, and reaching $78,233 after a decade. When adjusted for purchasing power, the five-year salary aligns more closely with a national equivalent of $65,244.3, indicating that graduates maintain a competitive income relative to broader economic conditions, despite Texas having a cost-of-living index of 0.921 compared to the national average.

The top industries for graduates include Health Care & Social Assistance (32.3%), Educational Services (21.7%), and Public Administration (6.7%), suggesting a diverse range of opportunities post-graduation. The estimated break-even point for graduates compared to those with only a high school diploma is approximately 8.4 years, indicating a favorable return on investment for pursuing a degree in Marketing at this institution. Overall, the data supports a strong ROI for students considering this career path.

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Data sources: US Census Bureau Post-Secondary Employment Outcomes (PSEO). Cost-of-living index: BLS Regional CPI & MIT Living Wage Project. Cost of attendance: IPEDS. For informational use only; data may be suppressed for small cohort sizes.