ROI Major

Journalism at University of Wisconsin - River Falls

WI · Bachelor's Degree · CIP 09.04

Data: 2026 release

Executive Summary

Graduates with a Journalism degree from University of Wisconsin - River Falls earn a median salary of $50,276 within five years of graduation. Adjusted for the cost of living in WI, this represents a national purchasing power equivalent of $52,866. The degree typically pays for itself in 12 years.

Quick Insights

Slow Burn / High Debt Risk

How this degree looks at a glance

A fast read on salary range, break-even speed, living-cost impact, and where bachelor's graduates from this school usually land.

Salary Ranges

Starting Range

$39,043

Typical Career

$50,276

Top Performers

$63,466

Estimated break-even: 12 years.

Debt-to-Income Check

$335

Estimated comfortable monthly loan payment

Typical monthly pay is approximately $4,190. Most students can comfortably afford about a $335 monthly loan payment with this degree.

Comparison Bench

This degree earns 1.3x more than the average US high school graduate and 0.6x more than the average college graduate.

Purchasing Power Context

A dollar in Wisconsin buys what costs $0.95 nationally.

Industry Breadcrumbs

Top industries for bachelor's graduates from this school: Educational Services, Health Care & Social Assistance, Professional, Scientific & Technical Services.

Where Bachelor's Graduates from This School Work

Educational Services 20.0%
Health Care & Social Assistance 13.0%
Professional, Scientific & Technical Services 9.5%

Institution-wide industry mix for bachelor's graduates, 5 years after graduation. This is not major-specific. Source: Census PSEO Flows.

5-Year Median Salary — National Purchasing Power Equivalent

$52,866

Nominal: $50,276 in Wisconsin (COL 95.1% of national avg) · 5.2% higher purchasing power

10-Year Earnings Curve

Break-Even Timeline

How long until cumulative earnings advantage exceeds total college investment (tuition + opportunity cost vs. entering workforce directly after high school).

12 years to break even
Graduation 15 years

Total Investment

$155,168

4yr tuition + 4yr opportunity cost

HS Graduate Baseline

$38,792/yr

BLS 2023 median, HS diploma

View Raw Data: Median Earnings by Year
Timeframe 25th Pct. Median (50th) 75th Pct.
1 Year After Graduation $26,816 $36,474 $46,207
5 Years After Graduation $39,043 $50,276 $63,466
10 Years After Graduation $44,398 $60,657 $79,032

Source: US Census Bureau Post-Secondary Employment Outcomes (PSEO), 2025 release. Earnings shown for Bachelor's degree graduates (all cohorts combined).

How We Calculate Purchasing Power

The median salary of $50,276 is reported by the US Census Bureau's Post-Secondary Employment Outcomes (PSEO) dataset for graduates working in WI, which has a cost-of-living index of 95.1% of the national average.

Formula: Adjusted Salary = Nominal × (1.0 ÷ COL Index)
= $50,276 × (1.0 ÷ 0.9510) = $52,866 National Average equivalent.

COL index source: BLS Regional Consumer Price Index & MIT Living Wage Project, 2023. Full methodology →

Career Verdict

The earnings trajectory for journalism graduates from the University of Wisconsin - River Falls shows a steady increase over time. Graduates earn a median of $36,474 one year after graduation, which rises to $50,276 after five years and reaches $60,657 after ten years. When adjusted for purchasing power, the five-year salary aligns closely with the national average at approximately $52,866.46, indicating that graduates maintain a competitive earning potential relative to their peers across the country.

Graduates from this program primarily enter industries such as Educational Services (20.0%), Health Care & Social Assistance (13.0%), and Professional, Scientific & Technical Services (9.5%). The estimated break-even point compared to a high-school-only path is approximately 12 years, suggesting that while the initial financial return may be modest, the long-term benefits of a journalism degree can lead to a favorable return on investment. Overall, students should weigh the potential for growth in earnings against the time required to recoup their educational investment.

AI-assisted editorial analysis based on Census PSEO data. Fact-checked against source data.

Compare with Another School

See how the Journalism degree at University of Wisconsin - River Falls stacks up against another institution side-by-side.

Data sources: US Census Bureau Post-Secondary Employment Outcomes (PSEO). Cost-of-living index: BLS Regional CPI & MIT Living Wage Project. Cost of attendance: IPEDS. For informational use only; data may be suppressed for small cohort sizes.

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