ROI Major

Marketing at University of Oklahoma

OK · Bachelor's Degree · CIP 52.14

Data: 2026 release

Executive Summary

Graduates with a Marketing degree from University of Oklahoma earn a median salary of $84,385 within five years of graduation. Adjusted for the cost of living in OK, this represents a national purchasing power equivalent of $97,894. The degree typically pays for itself in 5.1 years.

Quick Insights

Solid Investment

How this degree looks at a glance

A fast read on salary range, break-even speed, living-cost impact, and where bachelor's graduates from this school usually land.

Salary Ranges

Starting Range

$64,854

Typical Career

$84,385

Top Performers

$109,055

Estimated break-even: 5.1 years.

Debt-to-Income Check

$563

Estimated comfortable monthly loan payment

Typical monthly pay is approximately $7,032. Most students can comfortably afford about a $563 monthly loan payment with this degree.

Comparison Bench

This degree earns 2.2x more than the average US high school graduate and 1.1x more than the average college graduate.

Purchasing Power Context

A dollar in Oklahoma buys what costs $0.86 nationally.

Industry Breadcrumbs

Top industries for bachelor's graduates from this school: Professional, Scientific & Technical Services, Educational Services, Health Care & Social Assistance.

Where Bachelor's Graduates from This School Work

Professional, Scientific & Technical Services 18.7%
Educational Services 14.4%
Health Care & Social Assistance 12.4%

Institution-wide industry mix for bachelor's graduates, 5 years after graduation. This is not major-specific. Source: Census PSEO Flows.

5-Year Median Salary — National Purchasing Power Equivalent

$97,894

Nominal: $84,385 in Oklahoma (COL 86.2% of national avg) · 16% higher purchasing power

10-Year Earnings Curve

Break-Even Timeline

How long until cumulative earnings advantage exceeds total college investment (tuition + opportunity cost vs. entering workforce directly after high school).

5.1 years to break even
Graduation 15 years

Total Investment

$155,168

4yr tuition + 4yr opportunity cost

HS Graduate Baseline

$38,792/yr

BLS 2023 median, HS diploma

View Raw Data: Median Earnings by Year
Timeframe 25th Pct. Median (50th) 75th Pct.
1 Year After Graduation $42,178 $54,094 $69,187
5 Years After Graduation $64,854 $84,385 $109,055
10 Years After Graduation $72,928 $106,500 $144,040

Source: US Census Bureau Post-Secondary Employment Outcomes (PSEO), 2025 release. Earnings shown for Bachelor's degree graduates (all cohorts combined).

How We Calculate Purchasing Power

The median salary of $84,385 is reported by the US Census Bureau's Post-Secondary Employment Outcomes (PSEO) dataset for graduates working in OK, which has a cost-of-living index of 86.2% of the national average.

Formula: Adjusted Salary = Nominal × (1.0 ÷ COL Index)
= $84,385 × (1.0 ÷ 0.8620) = $97,894 National Average equivalent.

COL index source: BLS Regional Consumer Price Index & MIT Living Wage Project, 2023. Full methodology →

Career Verdict

Graduates from the University of Oklahoma's Marketing program experience a significant earnings trajectory over time. The median earnings one year after graduation stand at $54,094, which increases to $84,385 five years post-graduation, and reaches $106,500 after ten years. When adjusted for purchasing power, the median earnings five years after graduation equate to $97,894.43 on a national scale, indicating that graduates maintain a competitive financial standing relative to their peers across the country.

The top industries that Marketing graduates enter include Professional, Scientific & Technical Services (18.7%), Educational Services (14.4%), and Health Care & Social Assistance (12.4%). With an estimated break-even point of approximately 5.1 years compared to a high-school-only path, the return on investment for pursuing a degree in Marketing at the University of Oklahoma appears favorable. This suggests that graduates are likely to see a positive financial outcome from their educational investment within a reasonable timeframe.

AI-assisted editorial analysis based on Census PSEO data. Fact-checked against source data.

Compare with Another School

See how the Marketing degree at University of Oklahoma stacks up against another institution side-by-side.

Data sources: US Census Bureau Post-Secondary Employment Outcomes (PSEO). Cost-of-living index: BLS Regional CPI & MIT Living Wage Project. Cost of attendance: IPEDS. For informational use only; data may be suppressed for small cohort sizes.

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