ROI Major

Marketing at University of Montana (The)

MT · Associate's Degree · CIP 52.14

Apply Now Data: 2026 release

Executive Summary

Graduates with a Marketing degree from University of Montana (The) earn a median salary of $41,964 within five years of graduation. Adjusted for the cost of living in MT, this represents a national purchasing power equivalent of $40,311. The degree typically pays for itself in 27 years.

Quick Insights

Slow Burn / High Debt Risk

How this degree looks at a glance

A fast read on salary range, break-even speed, living-cost impact, and where graduates from this school usually land.

Salary Ranges

Starting Range

$32,953

Typical Career

$41,964

Top Performers

$53,202

Estimated break-even: 27 years.

Debt-to-Income Check

$280

Estimated comfortable monthly loan payment

Typical monthly pay is approximately $3,497. Most students can comfortably afford about a $280 monthly loan payment with this degree.

Comparison Bench

This degree earns 1.1x more than the average US high school graduate and 0.5x more than the average college graduate.

Purchasing Power Context

A dollar in Montana buys what costs $1.04 nationally.

Industry Breadcrumbs

Top industries for bachelor's graduates from this school: Health Care & Social Assistance, Professional, Scientific & Technical Services, Retail Trade.

Where Associate's Graduates from This School Work

Health Care & Social Assistance 48.8%
Professional, Scientific & Technical Services 6.8%
Retail Trade 6.4%

Institution-wide industry mix for graduates, 5 years after graduation. This is not major-specific. Source: Census PSEO Flows.

5-Year Median Salary — National Purchasing Power Equivalent

$40,311

Nominal: $41,964 in Montana (COL 104.1% of national avg) · 3.9% lower purchasing power

10-Year Earnings Curve

Break-Even Timeline

How long until cumulative earnings advantage exceeds total college investment (tuition + opportunity cost vs. entering workforce directly after high school).

27 years to break even
Graduation 15 years

Total Investment

$155,168

4yr tuition + 4yr opportunity cost

HS Graduate Baseline

$38,792/yr

BLS 2023 median, HS diploma

View Raw Data: Median Earnings by Year
Timeframe 25th Pct. Median (50th) 75th Pct.
1 Year After Graduation $25,265 $32,172 $43,047
5 Years After Graduation $32,953 $41,964 $53,202
10 Years After Graduation $32,198 $46,663 $65,458

Source: US Census Bureau Post-Secondary Employment Outcomes (PSEO), 2025 release. Earnings shown for Bachelor's degree graduates (all cohorts combined).

How We Calculate Purchasing Power

The median salary of $41,964 is reported by the US Census Bureau's Post-Secondary Employment Outcomes (PSEO) dataset for graduates working in MT, which has a cost-of-living index of 104.1% of the national average.

Formula: Adjusted Salary = Nominal × (1.0 ÷ COL Index)
= $41,964 × (1.0 ÷ 1.0410) = $40,311 National Average equivalent.

COL index source: BLS Regional Consumer Price Index & MIT Living Wage Project, 2023. Full methodology →

Career Verdict

Graduates from the University of Montana's Marketing program experience a gradual increase in earnings over time. The median earnings one year after graduation stand at $32,172, rising to $41,964 five years post-graduation, and reaching $46,663 after ten years. When adjusted for purchasing power, the five-year salary aligns more closely with a national equivalent of $40,311.24, indicating that while initial earnings may be lower than some national averages, the long-term trajectory shows promise.

The primary industries that graduates enter include Health Care & Social Assistance, which accounts for 48.8% of placements, followed by another segment of Health Care & Social Assistance at 27.0%, and Professional, Scientific & Technical Services at 22.7%. Given the estimated break-even point of approximately 27 years compared to a high-school-only path, the return on investment for pursuing a degree in Marketing at the University of Montana may be considered moderate. Students should weigh these factors against their career aspirations and the local job market.

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Data sources: US Census Bureau Post-Secondary Employment Outcomes (PSEO). Cost-of-living index: BLS Regional CPI & MIT Living Wage Project. Cost of attendance: IPEDS. For informational use only; data may be suppressed for small cohort sizes.