ROI Major

Marketing at University of Louisiana at Lafayette

LA · Bachelor's Degree · CIP 52.14

Data: 2026 release

Executive Summary

Graduates with a Marketing degree from University of Louisiana at Lafayette earn a median salary of $56,503 within five years of graduation. Adjusted for the cost of living in LA, this represents a national purchasing power equivalent of $61,217. The degree typically pays for itself in 9.2 years.

Quick Insights

Slow Burn / High Debt Risk

How this degree looks at a glance

A fast read on salary range, break-even speed, living-cost impact, and where bachelor's graduates from this school usually land.

Salary Ranges

Starting Range

$43,389

Typical Career

$56,503

Top Performers

$77,691

Estimated break-even: 9.2 years.

Debt-to-Income Check

$377

Estimated comfortable monthly loan payment

Typical monthly pay is approximately $4,709. Most students can comfortably afford about a $377 monthly loan payment with this degree.

Comparison Bench

This degree earns 1.5x more than the average US high school graduate and 0.7x more than the average college graduate.

Purchasing Power Context

A dollar in Louisiana buys what costs $0.92 nationally.

Industry Breadcrumbs

Top industries for bachelor's graduates from this school: Health Care & Social Assistance, Educational Services, Professional, Scientific & Technical Services.

Where Bachelor's Graduates from This School Work

Health Care & Social Assistance 22.9%
Educational Services 17.7%
Professional, Scientific & Technical Services 11.3%

Institution-wide industry mix for bachelor's graduates, 5 years after graduation. This is not major-specific. Source: Census PSEO Flows.

5-Year Median Salary — National Purchasing Power Equivalent

$61,217

Nominal: $56,503 in Louisiana (COL 92.3% of national avg) · 8.3% higher purchasing power

10-Year Earnings Curve

Break-Even Timeline

How long until cumulative earnings advantage exceeds total college investment (tuition + opportunity cost vs. entering workforce directly after high school).

9.2 years to break even
Graduation 15 years

Total Investment

$155,168

4yr tuition + 4yr opportunity cost

HS Graduate Baseline

$38,792/yr

BLS 2023 median, HS diploma

View Raw Data: Median Earnings by Year
Timeframe 25th Pct. Median (50th) 75th Pct.
1 Year After Graduation $29,497 $39,867 $51,419
5 Years After Graduation $43,389 $56,503 $77,691
10 Years After Graduation $52,489 $72,280 $107,679

Source: US Census Bureau Post-Secondary Employment Outcomes (PSEO), 2025 release. Earnings shown for Bachelor's degree graduates (all cohorts combined).

How We Calculate Purchasing Power

The median salary of $56,503 is reported by the US Census Bureau's Post-Secondary Employment Outcomes (PSEO) dataset for graduates working in LA, which has a cost-of-living index of 92.3% of the national average.

Formula: Adjusted Salary = Nominal × (1.0 ÷ COL Index)
= $56,503 × (1.0 ÷ 0.9230) = $61,217 National Average equivalent.

COL index source: BLS Regional Consumer Price Index & MIT Living Wage Project, 2023. Full methodology →

Career Verdict

Graduates from the University of Louisiana at Lafayette's Marketing program can expect a progressive earnings trajectory. Median earnings one year after graduation stand at $39,867, increasing to $56,503 after five years and reaching $72,280 after ten years. When adjusted for purchasing power, the five-year salary aligns with a national equivalent of $61,216.68, indicating that graduates maintain a competitive edge in the job market despite the lower cost of living index in Louisiana (0.923 vs. national 1.0).

The top industries for graduates include Health Care & Social Assistance (22.9%), Educational Services (17.7%), and Professional, Scientific & Technical Services (11.3%). The estimated break-even point compared to a high-school-only path is approximately 9.2 years, suggesting that while the initial investment in a degree may take time to pay off, the long-term return on investment appears favorable. Overall, pursuing a Marketing degree at this institution can lead to solid career opportunities and earnings growth over time.

AI-assisted editorial analysis based on Census PSEO data. Fact-checked against source data.

Compare with Another School

See how the Marketing degree at University of Louisiana at Lafayette stacks up against another institution side-by-side.

Data sources: US Census Bureau Post-Secondary Employment Outcomes (PSEO). Cost-of-living index: BLS Regional CPI & MIT Living Wage Project. Cost of attendance: IPEDS. For informational use only; data may be suppressed for small cohort sizes.

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