Marketing at University of Alabama at Birmingham
AL · Bachelor's Degree · CIP 52.14
Executive Summary
Graduates with a Marketing degree from University of Alabama at Birmingham earn a median salary of $59,172 within five years of graduation. Adjusted for the cost of living in AL, this represents a national purchasing power equivalent of $67,088. The degree typically pays for itself in 8.1 years.
Quick Insights
How this degree looks at a glance
A fast read on salary range, break-even speed, living-cost impact, and where bachelor's graduates from this school usually land.
Salary Ranges
Starting Range
$43,554
Typical Career
$59,172
Top Performers
$79,611
Estimated break-even: 8.1 years.
Debt-to-Income Check
$394
Estimated comfortable monthly loan payment
Typical monthly pay is approximately $4,931. Most students can comfortably afford about a $394 monthly loan payment with this degree.
Comparison Bench
This degree earns 1.5x more than the average US high school graduate and 0.8x more than the average college graduate.
Purchasing Power Context
A dollar in Alabama buys what costs $0.88 nationally.
Industry Breadcrumbs
Top industries for bachelor's graduates from this school: Health Care & Social Assistance, Educational Services, Professional, Scientific & Technical Services.
Where Bachelor's Graduates from This School Work
Institution-wide industry mix for bachelor's graduates, 5 years after graduation. This is not major-specific. Source: Census PSEO Flows.
5-Year Median Salary — National Purchasing Power Equivalent
$67,088
Nominal: $59,172 in Alabama (COL 88.2% of national avg) · 13.4% higher purchasing power
10-Year Earnings Curve
Break-Even Timeline
How long until cumulative earnings advantage exceeds total college investment (tuition + opportunity cost vs. entering workforce directly after high school).
Total Investment
$155,168
4yr tuition + 4yr opportunity cost
HS Graduate Baseline
$38,792/yr
BLS 2023 median, HS diploma
View Raw Data: Median Earnings by Year
| Timeframe | 25th Pct. | Median (50th) | 75th Pct. |
|---|---|---|---|
| 1 Year After Graduation | $30,705 | $40,764 | $53,864 |
| 5 Years After Graduation | $43,554 | $59,172 | $79,611 |
| 10 Years After Graduation | $57,805 | $86,191 | $129,263 |
Source: US Census Bureau Post-Secondary Employment Outcomes (PSEO), 2025 release. Earnings shown for Bachelor's degree graduates (all cohorts combined).
How We Calculate Purchasing Power
The median salary of $59,172 is reported by the US Census Bureau's Post-Secondary Employment Outcomes (PSEO) dataset for graduates working in AL, which has a cost-of-living index of 88.2% of the national average.
Formula: Adjusted Salary = Nominal × (1.0 ÷ COL Index)
= $59,172 × (1.0 ÷ 0.8820)
= $67,088 National Average equivalent.
COL index source: BLS Regional Consumer Price Index & MIT Living Wage Project, 2023. Full methodology →
Career Verdict
The top industries for UAB Marketing graduates include Health Care & Social Assistance (29.8%), Educational Services (15.7%), and Professional, Scientific & Technical Services (9.6%). Given the estimated break-even point of approximately 8.1 years compared to a high-school-only path, the return on investment for pursuing a degree in Marketing at UAB appears favorable. This suggests that graduates can expect to recoup their educational costs within a reasonable timeframe while entering diverse and growing sectors.
AI-assisted editorial analysis based on Census PSEO data. Fact-checked against source data.
Compare with Another School
See how the Marketing degree at University of Alabama at Birmingham stacks up against another institution side-by-side.
Data sources: US Census Bureau Post-Secondary Employment Outcomes (PSEO). Cost-of-living index: BLS Regional CPI & MIT Living Wage Project. Cost of attendance: IPEDS. For informational use only; data may be suppressed for small cohort sizes.