ROI Major

Communication and Media Studies at State University of New York College at Potsdam

NY · Bachelor's Degree · CIP 09.01

Data: 2026 release

Executive Summary

Graduates with a Communication and Media Studies degree from State University of New York College at Potsdam earn a median salary of $52,212 within five years of graduation. Adjusted for the cost of living in NY, this represents a national purchasing power equivalent of $39,555. The degree typically pays for itself in 10.8 years.

Quick Insights

Slow Burn / High Debt Risk

How this degree looks at a glance

A fast read on salary range, break-even speed, living-cost impact, and where bachelor's graduates from this school usually land.

Salary Ranges

Starting Range

$36,427

Typical Career

$52,212

Top Performers

$71,690

Estimated break-even: 10.8 years.

Debt-to-Income Check

$348

Estimated comfortable monthly loan payment

Typical monthly pay is approximately $4,351. Most students can comfortably afford about a $348 monthly loan payment with this degree.

Comparison Bench

This degree earns 1.3x more than the average US high school graduate and 0.7x more than the average college graduate.

Purchasing Power Context

A dollar in New York buys what costs $1.32 nationally.

Industry Breadcrumbs

Top industries for bachelor's graduates from this school: Educational Services, Health Care & Social Assistance, Retail Trade.

Where Bachelor's Graduates from This School Work

Educational Services 34.7%
Health Care & Social Assistance 16.2%
Retail Trade 7.1%

Institution-wide industry mix for bachelor's graduates, 5 years after graduation. This is not major-specific. Source: Census PSEO Flows.

5-Year Median Salary — National Purchasing Power Equivalent

$39,555

Nominal: $52,212 in New York (COL 132.0% of national avg) · 24.2% lower purchasing power

10-Year Earnings Curve

Break-Even Timeline

How long until cumulative earnings advantage exceeds total college investment (tuition + opportunity cost vs. entering workforce directly after high school).

10.8 years to break even
Graduation 15 years

Total Investment

$155,168

4yr tuition + 4yr opportunity cost

HS Graduate Baseline

$38,792/yr

BLS 2023 median, HS diploma

View Raw Data: Median Earnings by Year
Timeframe 25th Pct. Median (50th) 75th Pct.
1 Year After Graduation $24,113 $34,558 $47,010
5 Years After Graduation $36,427 $52,212 $71,690
10 Years After Graduation $49,561 $66,562 $92,738

Source: US Census Bureau Post-Secondary Employment Outcomes (PSEO), 2025 release. Earnings shown for Bachelor's degree graduates (all cohorts combined).

How We Calculate Purchasing Power

The median salary of $52,212 is reported by the US Census Bureau's Post-Secondary Employment Outcomes (PSEO) dataset for graduates working in NY, which has a cost-of-living index of 132.0% of the national average.

Formula: Adjusted Salary = Nominal × (1.0 ÷ COL Index)
= $52,212 × (1.0 ÷ 1.3200) = $39,555 National Average equivalent.

COL index source: BLS Regional Consumer Price Index & MIT Living Wage Project, 2023. Full methodology →

Career Verdict

The earnings trajectory for graduates of Communication and Media Studies at State University of New York College at Potsdam shows a steady increase over time. Median earnings one year after graduation stand at $34,558, rising to $52,212 five years post-graduation, and reaching $66,562 after ten years. However, when adjusted for purchasing power, the five-year salary equivalent nationally is approximately $39,554.55, indicating that graduates may face a higher cost of living in New York, reflected in the COL index of 1.32 compared to the national average of 1.0.

Graduates primarily enter sectors such as Educational Services (34.7%), Health Care & Social Assistance (16.2%), and Retail Trade (7.1%). The estimated break-even point for graduates compared to those with only a high school diploma is approximately 10.8 years, suggesting a significant investment in education. Overall, while the long-term earnings potential is promising, the return on investment may take over a decade to realize, particularly in a higher-cost state like New York.

AI-assisted editorial analysis based on Census PSEO data. Fact-checked against source data.

Compare with Another School

See how the Communication and Media Studies degree at State University of New York College at Potsdam stacks up against another institution side-by-side.

Data sources: US Census Bureau Post-Secondary Employment Outcomes (PSEO). Cost-of-living index: BLS Regional CPI & MIT Living Wage Project. Cost of attendance: IPEDS. For informational use only; data may be suppressed for small cohort sizes.

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