ROI Major

Marketing at St. Cloud State University

MN · Bachelor's Degree · CIP 52.14

Data: 2026 release

Executive Summary

Graduates with a Marketing degree from St. Cloud State University earn a median salary of $65,486 within five years of graduation. Adjusted for the cost of living in MN, this represents a national purchasing power equivalent of $69,592. The degree typically pays for itself in 7.2 years.

Quick Insights

Slow Burn / High Debt Risk

How this degree looks at a glance

A fast read on salary range, break-even speed, living-cost impact, and where bachelor's graduates from this school usually land.

Salary Ranges

Starting Range

$52,260

Typical Career

$65,486

Top Performers

$86,791

Estimated break-even: 7.2 years.

Debt-to-Income Check

$437

Estimated comfortable monthly loan payment

Typical monthly pay is approximately $5,457. Most students can comfortably afford about a $437 monthly loan payment with this degree.

Comparison Bench

This degree earns 1.7x more than the average US high school graduate and 0.8x more than the average college graduate.

Purchasing Power Context

A dollar in Minnesota buys what costs $0.94 nationally.

Industry Breadcrumbs

Top industries for bachelor's graduates from this school: Health Care & Social Assistance, Educational Services, Professional, Scientific & Technical Services.

Where Bachelor's Graduates from This School Work

Health Care & Social Assistance 18.3%
Educational Services 16.1%
Professional, Scientific & Technical Services 9.7%

Institution-wide industry mix for bachelor's graduates, 5 years after graduation. This is not major-specific. Source: Census PSEO Flows.

5-Year Median Salary — National Purchasing Power Equivalent

$69,592

Nominal: $65,486 in Minnesota (COL 94.1% of national avg) · 6.3% higher purchasing power

10-Year Earnings Curve

Break-Even Timeline

How long until cumulative earnings advantage exceeds total college investment (tuition + opportunity cost vs. entering workforce directly after high school).

7.2 years to break even
Graduation 15 years

Total Investment

$155,168

4yr tuition + 4yr opportunity cost

HS Graduate Baseline

$38,792/yr

BLS 2023 median, HS diploma

View Raw Data: Median Earnings by Year
Timeframe 25th Pct. Median (50th) 75th Pct.
1 Year After Graduation $34,399 $45,044 $56,281
5 Years After Graduation $52,260 $65,486 $86,791
10 Years After Graduation $65,657 $87,296 $120,310

Source: US Census Bureau Post-Secondary Employment Outcomes (PSEO), 2025 release. Earnings shown for Bachelor's degree graduates (all cohorts combined).

How We Calculate Purchasing Power

The median salary of $65,486 is reported by the US Census Bureau's Post-Secondary Employment Outcomes (PSEO) dataset for graduates working in MN, which has a cost-of-living index of 94.1% of the national average.

Formula: Adjusted Salary = Nominal × (1.0 ÷ COL Index)
= $65,486 × (1.0 ÷ 0.9410) = $69,592 National Average equivalent.

COL index source: BLS Regional Consumer Price Index & MIT Living Wage Project, 2023. Full methodology →

Career Verdict

Graduates from the Marketing program at St. Cloud State University experience a positive earnings trajectory. Median earnings one year after graduation stand at $45,044, increasing to $65,486 after five years and reaching $87,296 after ten years. When adjusted for purchasing power, the five-year salary equates to approximately $69,591.92 nationally, indicating that graduates maintain a competitive edge in the job market despite the cost of living index in Minnesota being slightly lower than the national average.

The top industries for graduates include Health Care & Social Assistance (18.3%), Educational Services (16.1%), and Professional, Scientific & Technical Services (9.7%). The estimated break-even point compared to a high-school-only path is approximately 7.2 years, suggesting that the investment in a Marketing degree can yield a favorable return on investment over time. Overall, the data indicates a solid potential for career advancement and financial stability for graduates in this field.

AI-assisted editorial analysis based on Census PSEO data. Fact-checked against source data.

Compare with Another School

See how the Marketing degree at St. Cloud State University stacks up against another institution side-by-side.

Data sources: US Census Bureau Post-Secondary Employment Outcomes (PSEO). Cost-of-living index: BLS Regional CPI & MIT Living Wage Project. Cost of attendance: IPEDS. For informational use only; data may be suppressed for small cohort sizes.

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