ROI Major

Marketing at Savannah State University

GA · Bachelor's Degree · CIP 52.14

Data: 2026 release

Executive Summary

Graduates with a Marketing degree from Savannah State University earn a median salary of $53,937 within five years of graduation. Adjusted for the cost of living in GA, this represents a national purchasing power equivalent of $59,599. The degree typically pays for itself in 11.9 years.

Quick Insights

Slow Burn / High Debt Risk

How this degree looks at a glance

A fast read on salary range, break-even speed, living-cost impact, and where bachelor's graduates from this school usually land.

Salary Ranges

Starting Range

$36,980

Typical Career

$53,937

Top Performers

$70,584

Estimated break-even: 11.9 years.

Debt-to-Income Check

$360

Estimated comfortable monthly loan payment

Typical monthly pay is approximately $4,495. Most students can comfortably afford about a $360 monthly loan payment with this degree.

Comparison Bench

This degree earns 1.4x more than the average US high school graduate and 0.7x more than the average college graduate.

Purchasing Power Context

A dollar in Georgia buys what costs $0.91 nationally.

Industry Breadcrumbs

Top industries for bachelor's graduates from this school: Educational Services, Health Care & Social Assistance, Public Administration.

Where Bachelor's Graduates from This School Work

Educational Services 17.7%
Health Care & Social Assistance 16.9%
Public Administration 10.4%

Institution-wide industry mix for bachelor's graduates, 5 years after graduation. This is not major-specific. Source: Census PSEO Flows.

5-Year Median Salary — National Purchasing Power Equivalent

$59,599

Nominal: $53,937 in Georgia (COL 90.5% of national avg) · 10.5% higher purchasing power

10-Year Earnings Curve

Break-Even Timeline

How long until cumulative earnings advantage exceeds total college investment (tuition + opportunity cost vs. entering workforce directly after high school).

11.9 years to break even
Graduation 15 years

Total Investment

$155,168

4yr tuition + 4yr opportunity cost

HS Graduate Baseline

$38,792/yr

BLS 2023 median, HS diploma

View Raw Data: Median Earnings by Year
Timeframe 25th Pct. Median (50th) 75th Pct.
1 Year After Graduation $26,410 $35,835 $45,815
5 Years After Graduation $36,980 $53,937 $70,584
10 Years After Graduation $41,940 $58,227 $81,267

Source: US Census Bureau Post-Secondary Employment Outcomes (PSEO), 2025 release. Earnings shown for Bachelor's degree graduates (all cohorts combined).

How We Calculate Purchasing Power

The median salary of $53,937 is reported by the US Census Bureau's Post-Secondary Employment Outcomes (PSEO) dataset for graduates working in GA, which has a cost-of-living index of 90.5% of the national average.

Formula: Adjusted Salary = Nominal × (1.0 ÷ COL Index)
= $53,937 × (1.0 ÷ 0.9050) = $59,599 National Average equivalent.

COL index source: BLS Regional Consumer Price Index & MIT Living Wage Project, 2023. Full methodology →

Career Verdict

Graduates from the Marketing program at Savannah State University can expect a steady increase in earnings over time. The median earnings one year after graduation stand at $35,835, which rises to $53,937 five years post-graduation and reaches $58,227 after ten years. When adjusted for purchasing power, the five-year salary is equivalent to $59,598.90 nationally, indicating that graduates may experience a favorable financial position relative to the cost of living in Georgia, where the cost-of-living index is 0.905 compared to the national average of 1.0.

In terms of industry placement, graduates primarily enter fields such as Educational Services (17.7%), Health Care & Social Assistance (16.9%), and Public Administration (10.4%). The estimated break-even point for graduates compared to those with only a high school diploma is approximately 11.9 years, suggesting a moderate return on investment. Overall, while the earnings trajectory is positive, prospective students should consider the time it takes to recoup educational costs against their career aspirations in these sectors.

AI-assisted editorial analysis based on Census PSEO data. Fact-checked against source data.

Compare with Another School

See how the Marketing degree at Savannah State University stacks up against another institution side-by-side.

Data sources: US Census Bureau Post-Secondary Employment Outcomes (PSEO). Cost-of-living index: BLS Regional CPI & MIT Living Wage Project. Cost of attendance: IPEDS. For informational use only; data may be suppressed for small cohort sizes.

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