ROI Major

Marketing at Northern Illinois University

IL · Bachelor's Degree · CIP 52.14

Data: 2026 release

Executive Summary

Graduates with a Marketing degree from Northern Illinois University earn a median salary of $71,312 within five years of graduation. Adjusted for the cost of living in IL, this represents a national purchasing power equivalent of $77,682. The degree typically pays for itself in 6.2 years.

Quick Insights

Solid Investment

How this degree looks at a glance

A fast read on salary range, break-even speed, living-cost impact, and where bachelor's graduates from this school usually land.

Salary Ranges

Starting Range

$54,114

Typical Career

$71,312

Top Performers

$95,136

Estimated break-even: 6.2 years.

Debt-to-Income Check

$475

Estimated comfortable monthly loan payment

Typical monthly pay is approximately $5,943. Most students can comfortably afford about a $475 monthly loan payment with this degree.

Comparison Bench

This degree earns 1.8x more than the average US high school graduate and 0.9x more than the average college graduate.

Purchasing Power Context

A dollar in Illinois buys what costs $0.92 nationally.

Industry Breadcrumbs

Top industries for bachelor's graduates from this school: Educational Services, Health Care & Social Assistance, Professional, Scientific & Technical Services.

Where Bachelor's Graduates from This School Work

Educational Services 19.1%
Health Care & Social Assistance 16.9%
Professional, Scientific & Technical Services 11.2%

Institution-wide industry mix for bachelor's graduates, 5 years after graduation. This is not major-specific. Source: Census PSEO Flows.

5-Year Median Salary — National Purchasing Power Equivalent

$77,682

Nominal: $71,312 in Illinois (COL 91.8% of national avg) · 8.9% higher purchasing power

10-Year Earnings Curve

Break-Even Timeline

How long until cumulative earnings advantage exceeds total college investment (tuition + opportunity cost vs. entering workforce directly after high school).

6.2 years to break even
Graduation 15 years

Total Investment

$155,168

4yr tuition + 4yr opportunity cost

HS Graduate Baseline

$38,792/yr

BLS 2023 median, HS diploma

View Raw Data: Median Earnings by Year
Timeframe 25th Pct. Median (50th) 75th Pct.
1 Year After Graduation $38,268 $50,289 $61,630
5 Years After Graduation $54,114 $71,312 $95,136
10 Years After Graduation $65,850 $94,118 $134,576

Source: US Census Bureau Post-Secondary Employment Outcomes (PSEO), 2025 release. Earnings shown for Bachelor's degree graduates (all cohorts combined).

How We Calculate Purchasing Power

The median salary of $71,312 is reported by the US Census Bureau's Post-Secondary Employment Outcomes (PSEO) dataset for graduates working in IL, which has a cost-of-living index of 91.8% of the national average.

Formula: Adjusted Salary = Nominal × (1.0 ÷ COL Index)
= $71,312 × (1.0 ÷ 0.9180) = $77,682 National Average equivalent.

COL index source: BLS Regional Consumer Price Index & MIT Living Wage Project, 2023. Full methodology →

Career Verdict

Graduates from the Marketing program at Northern Illinois University experience a positive earnings trajectory, with median earnings of $50,289 one year after graduation, increasing to $71,312 after five years and reaching $94,118 after ten years. When adjusted for purchasing power, the five-year salary aligns with a national equivalent of $77,681.92, suggesting that graduates maintain a competitive edge in the job market despite regional cost-of-living differences, as indicated by Illinois' COL index of 0.918 compared to the national average.

The top industries for Marketing graduates include Educational Services (19.1%), Health Care & Social Assistance (16.9%), and Professional, Scientific & Technical Services (11.2%). With an estimated break-even point of approximately 6.2 years compared to a high-school-only path, the return on investment for pursuing a degree in Marketing at Northern Illinois University appears favorable. Graduates can expect to enter diverse fields that offer growth potential, enhancing the overall value of their educational investment.

AI-assisted editorial analysis based on Census PSEO data. Fact-checked against source data.

Compare with Another School

See how the Marketing degree at Northern Illinois University stacks up against another institution side-by-side.

Data sources: US Census Bureau Post-Secondary Employment Outcomes (PSEO). Cost-of-living index: BLS Regional CPI & MIT Living Wage Project. Cost of attendance: IPEDS. For informational use only; data may be suppressed for small cohort sizes.

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