ROI Major

General Sales, Merchandising, and Related Marketing Operations at Hawkeye Community College

IA · Associate's Degree · CIP 52.18

Apply Now Data: 2026 release

Executive Summary

Graduates with a General Sales, Merchandising, and Related Marketing Operations degree from Hawkeye Community College earn a median salary of $44,962 within five years of graduation. Adjusted for the cost of living in IA, this represents a national purchasing power equivalent of $50,406. The degree typically pays for itself in 15.2 years.

Quick Insights

Slow Burn / High Debt Risk

How this degree looks at a glance

A fast read on salary range, break-even speed, living-cost impact, and where graduates from this school usually land.

Salary Ranges

Starting Range

$37,051

Typical Career

$44,962

Top Performers

$55,675

Estimated break-even: 15.2 years.

Debt-to-Income Check

$300

Estimated comfortable monthly loan payment

Typical monthly pay is approximately $3,747. Most students can comfortably afford about a $300 monthly loan payment with this degree.

Comparison Bench

This degree earns 1.2x more than the average US high school graduate and 0.6x more than the average college graduate.

Purchasing Power Context

A dollar in Iowa buys what costs $0.89 nationally.

Industry Breadcrumbs

Top industries for bachelor's graduates from this school: Health Care & Social Assistance, Manufacturing, Retail Trade.

Where Associate's Graduates from This School Work

Health Care & Social Assistance 25.5%
Manufacturing 16.0%
Retail Trade 10.5%

Institution-wide industry mix for graduates, 5 years after graduation. This is not major-specific. Source: Census PSEO Flows.

5-Year Median Salary — National Purchasing Power Equivalent

$50,406

Nominal: $44,962 in Iowa (COL 89.2% of national avg) · 12.1% higher purchasing power

10-Year Earnings Curve

Break-Even Timeline

How long until cumulative earnings advantage exceeds total college investment (tuition + opportunity cost vs. entering workforce directly after high school).

15.2 years to break even
Graduation 15 years

Total Investment

$155,168

4yr tuition + 4yr opportunity cost

HS Graduate Baseline

$38,792/yr

BLS 2023 median, HS diploma

View Raw Data: Median Earnings by Year
Timeframe 25th Pct. Median (50th) 75th Pct.
1 Year After Graduation $25,031 $33,027 $40,518
5 Years After Graduation $37,051 $44,962 $55,675
10 Years After Graduation $44,939 $56,045 $74,943

Source: US Census Bureau Post-Secondary Employment Outcomes (PSEO), 2025 release. Earnings shown for Bachelor's degree graduates (all cohorts combined).

How We Calculate Purchasing Power

The median salary of $44,962 is reported by the US Census Bureau's Post-Secondary Employment Outcomes (PSEO) dataset for graduates working in IA, which has a cost-of-living index of 89.2% of the national average.

Formula: Adjusted Salary = Nominal × (1.0 ÷ COL Index)
= $44,962 × (1.0 ÷ 0.8920) = $50,406 National Average equivalent.

COL index source: BLS Regional Consumer Price Index & MIT Living Wage Project, 2023. Full methodology →

Career Verdict

Graduates of the General Sales, Merchandising, and Related Marketing Operations program at Hawkeye Community College can expect a positive earnings trajectory. The median earnings one year after graduation stand at $33,027, which increases to $44,962 five years post-graduation and reaches $56,045 after ten years. When adjusted for purchasing power, the median five-year salary aligns with a national equivalent of approximately $50,405.83, indicating that graduates maintain a competitive income relative to national standards despite the cost of living index in Iowa being lower than the national average.

The top industries for graduates predominantly include Health Care & Social Assistance, which accounts for a significant portion of employment opportunities. With 49.5%, 42.4%, and 25.5% of graduates entering this sector, it is clear that there is a strong demand for skills in this area. The estimated break-even point for graduates compared to those with only a high school diploma is approximately 15.2 years, suggesting a favorable return on investment over time. Overall, pursuing this program appears to offer a solid financial outlook and access to growing industries.

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Data sources: US Census Bureau Post-Secondary Employment Outcomes (PSEO). Cost-of-living index: BLS Regional CPI & MIT Living Wage Project. Cost of attendance: IPEDS. For informational use only; data may be suppressed for small cohort sizes.