ROI Major

General Sales, Merchandising, and Related Marketing Operations at Des Moines Area Community College

IA · Associate's Degree · CIP 52.18

Apply Now Data: 2026 release

Executive Summary

Graduates with a General Sales, Merchandising, and Related Marketing Operations degree from Des Moines Area Community College earn a median salary of $52,821 within five years of graduation. Adjusted for the cost of living in IA, this represents a national purchasing power equivalent of $59,216. The degree typically pays for itself in 11 years.

Quick Insights

Slow Burn / High Debt Risk

How this degree looks at a glance

A fast read on salary range, break-even speed, living-cost impact, and where graduates from this school usually land.

Salary Ranges

Starting Range

$42,533

Typical Career

$52,821

Top Performers

$67,570

Estimated break-even: 11 years.

Debt-to-Income Check

$352

Estimated comfortable monthly loan payment

Typical monthly pay is approximately $4,402. Most students can comfortably afford about a $352 monthly loan payment with this degree.

Comparison Bench

This degree earns 1.4x more than the average US high school graduate and 0.7x more than the average college graduate.

Purchasing Power Context

A dollar in Iowa buys what costs $0.89 nationally.

Industry Breadcrumbs

Top industries for bachelor's graduates from this school: Health Care & Social Assistance, Finance & Insurance, Retail Trade.

Where Associate's Graduates from This School Work

Health Care & Social Assistance 24.6%
Finance & Insurance 13.9%
Retail Trade 9.1%

Institution-wide industry mix for graduates, 5 years after graduation. This is not major-specific. Source: Census PSEO Flows.

5-Year Median Salary — National Purchasing Power Equivalent

$59,216

Nominal: $52,821 in Iowa (COL 89.2% of national avg) · 12.1% higher purchasing power

10-Year Earnings Curve

Break-Even Timeline

How long until cumulative earnings advantage exceeds total college investment (tuition + opportunity cost vs. entering workforce directly after high school).

11 years to break even
Graduation 15 years

Total Investment

$155,168

4yr tuition + 4yr opportunity cost

HS Graduate Baseline

$38,792/yr

BLS 2023 median, HS diploma

View Raw Data: Median Earnings by Year
Timeframe 25th Pct. Median (50th) 75th Pct.
1 Year After Graduation $28,287 $39,320 $49,964
5 Years After Graduation $42,533 $52,821 $67,570
10 Years After Graduation $45,513 $61,456 $77,235

Source: US Census Bureau Post-Secondary Employment Outcomes (PSEO), 2025 release. Earnings shown for Bachelor's degree graduates (all cohorts combined).

How We Calculate Purchasing Power

The median salary of $52,821 is reported by the US Census Bureau's Post-Secondary Employment Outcomes (PSEO) dataset for graduates working in IA, which has a cost-of-living index of 89.2% of the national average.

Formula: Adjusted Salary = Nominal × (1.0 ÷ COL Index)
= $52,821 × (1.0 ÷ 0.8920) = $59,216 National Average equivalent.

COL index source: BLS Regional Consumer Price Index & MIT Living Wage Project, 2023. Full methodology →

Career Verdict

Graduates of the General Sales, Merchandising, and Related Marketing Operations program at Des Moines Area Community College can expect a positive earnings trajectory. The median earnings one year after graduation stand at $31,089, increasing to $46,555 after five years and reaching $52,031 a decade post-graduation. When adjusted for purchasing power, the five-year salary aligns closely with the national equivalent at $52,191.7, indicating that graduates maintain competitive earnings relative to national standards despite the lower cost of living index in Iowa.

The program's graduates predominantly enter the Health Care & Social Assistance sectors, with a significant 57.2% of them working in this field, followed by 24.6% and 23.7% in related roles. The estimated break-even point for this educational path versus a high-school-only route is approximately 17.5 years, suggesting a long-term return on investment for students. Overall, while the initial earnings may not be exceptionally high, the steady growth in salary and the strong employment opportunities in key industries provide a favorable outlook for graduates.

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See how the General Sales, Merchandising, and Related Marketing Operations degree at Des Moines Area Community College stacks up against another institution side-by-side.

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Data sources: US Census Bureau Post-Secondary Employment Outcomes (PSEO). Cost-of-living index: BLS Regional CPI & MIT Living Wage Project. Cost of attendance: IPEDS. For informational use only; data may be suppressed for small cohort sizes.