Specialized Sales, Merchandising, and Marketing Operations at Bowling Green State University
OH · Bachelor's Degree · CIP 52.19
Executive Summary
Graduates with a Specialized Sales, Merchandising, and Marketing Operations degree from Bowling Green State University earn a median salary of $52,742 within five years of graduation. Adjusted for the cost of living in OH, this represents a national purchasing power equivalent of $58,537. The degree typically pays for itself in 11.1 years.
Quick Insights
How this degree looks at a glance
A fast read on salary range, break-even speed, living-cost impact, and where bachelor's graduates from this school usually land.
Salary Ranges
Starting Range
$40,223
Typical Career
$52,742
Top Performers
$67,180
Estimated break-even: 11.1 years.
Debt-to-Income Check
$352
Estimated comfortable monthly loan payment
Typical monthly pay is approximately $4,395. Most students can comfortably afford about a $352 monthly loan payment with this degree.
Comparison Bench
This degree earns 1.4x more than the average US high school graduate and 0.7x more than the average college graduate.
Purchasing Power Context
A dollar in Ohio buys what costs $0.90 nationally.
Industry Breadcrumbs
Top industries for bachelor's graduates from this school: Educational Services, Health Care & Social Assistance, Professional, Scientific & Technical Services.
Where Bachelor's Graduates from This School Work
Institution-wide industry mix for bachelor's graduates, 5 years after graduation. This is not major-specific. Source: Census PSEO Flows.
5-Year Median Salary — National Purchasing Power Equivalent
$58,537
Nominal: $52,742 in Ohio (COL 90.1% of national avg) · 11% higher purchasing power
10-Year Earnings Curve
Break-Even Timeline
How long until cumulative earnings advantage exceeds total college investment (tuition + opportunity cost vs. entering workforce directly after high school).
Total Investment
$155,168
4yr tuition + 4yr opportunity cost
HS Graduate Baseline
$38,792/yr
BLS 2023 median, HS diploma
View Raw Data: Median Earnings by Year
| Timeframe | 25th Pct. | Median (50th) | 75th Pct. |
|---|---|---|---|
| 1 Year After Graduation | $26,685 | $35,360 | $44,871 |
| 5 Years After Graduation | $40,223 | $52,742 | $67,180 |
| 10 Years After Graduation | $47,831 | $63,270 | $91,623 |
Source: US Census Bureau Post-Secondary Employment Outcomes (PSEO), 2025 release. Earnings shown for Bachelor's degree graduates (all cohorts combined).
How We Calculate Purchasing Power
The median salary of $52,742 is reported by the US Census Bureau's Post-Secondary Employment Outcomes (PSEO) dataset for graduates working in OH, which has a cost-of-living index of 90.1% of the national average.
Formula: Adjusted Salary = Nominal × (1.0 ÷ COL Index)
= $52,742 × (1.0 ÷ 0.9010)
= $58,537 National Average equivalent.
COL index source: BLS Regional Consumer Price Index & MIT Living Wage Project, 2023. Full methodology →
Career Verdict
The program's graduates primarily enter industries such as Educational Services (23.3%), Health Care & Social Assistance (16.2%), and Professional, Scientific & Technical Services (9.3%). The estimated break-even point compared to a high-school-only path is approximately 11.1 years, suggesting that while the initial investment in education may take time to recoup, the long-term return on investment appears favorable. Overall, pursuing this degree can lead to stable career opportunities and a solid financial foundation over time.
AI-assisted editorial analysis based on Census PSEO data. Fact-checked against source data.
Compare with Another School
See how the Specialized Sales, Merchandising, and Marketing Operations degree at Bowling Green State University stacks up against another institution side-by-side.
Data sources: US Census Bureau Post-Secondary Employment Outcomes (PSEO). Cost-of-living index: BLS Regional CPI & MIT Living Wage Project. Cost of attendance: IPEDS. For informational use only; data may be suppressed for small cohort sizes.